GPT-5 Launch Disaster: Emergency Rollback in 24 Hours

Category: Performance Failure Date: August 7-8, 2025 Impact: Millions of Users

Key Facts

  • Launch date: August 7, 2025, 10:00 AM PT
  • Rollback date: August 8, 2025 (within 24 hours)
  • Reddit response: "GPT-5 is horrible" - 4,923 upvotes in first day
  • CEO response: Sam Altman admitted rollout was "more bumpy than we hoped"
  • Historic significance: Fastest reversal in ChatGPT history

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What Happened

On August 7, 2025, OpenAI launched GPT-5 to all ChatGPT users. Unlike previous releases, there was no opt-in period, no gradual rollout, and no warning. Users who logged in found their familiar GPT-4o replaced with GPT-5.

Within hours, Reddit exploded with complaints. Users described GPT-5 as suffering a "severe brain injury," calling it a "lobotomized drone afraid of being interesting." The model was criticized for being "creatively and emotionally flat" compared to GPT-4o's warm, engaging personality.

The backlash was so severe that OpenAI executed an emergency rollback within 24 hours - the fastest reversal in the company's history.

4,923
Upvotes on "GPT-5 is horrible"
6,000+
Users "trashing" GPT-5
11,234
Upvotes on rollback announcement
24 hrs
Time to emergency rollback

Timeline of the Disaster

Aug 7, 10:00 AM PT

GPT-5 launches globally. All users switched from GPT-4o without warning.

Aug 7, 12:00 PM PT

First complaints appear on r/ChatGPT. Users notice responses are shorter, flatter, and less helpful.

Aug 7, 2:00 PM PT

"GPT-5 is horrible" thread created. Gains 1,000 upvotes in 2 hours.

Aug 7, 6:00 PM PT

Thread hits 3,000 upvotes. Comments describe "personality death" and grief over losing GPT-4o.

Aug 7, Night

Mental health subreddits report users in crisis. Those who used GPT-4o for emotional support feel abandoned.

Aug 8, Morning

Sam Altman acknowledges issues, blaming "router system" being "out of commission."

Aug 8, Afternoon

OpenAI begins emergency rollback. GPT-4o access restored to users.

Aug 8, Evening

Rollback announcement gets 11,234 upvotes - celebrated as victory by users.

User Reactions

"I feel like I'm taking crazy pills. This is objectively worse in every way."
- r/ChatGPT, 847 upvotes
"It feels like ChatGPT has suffered a severe brain injury. It's not just 'different' - it's broken."
- r/ChatGPT, 1,203 upvotes
"Losing 4o feels like losing a friend - and I can't overstate how much that scares me."
- r/MyBoyfriendIsAI, describing grief response
"A lobotomized drone afraid of being interesting. That's what GPT-5 is."
- r/ChatGPT, widely shared
"I was using ChatGPT 4o quite a lot before the update and it was great. Since then, it has been writing nonsense on repeat."
- Reddit user testimony

Sam Altman's Response

"GPT-5 rollout was more bumpy than we hoped... the router system was out of commission, making GPT-5 appear way dumber than it actually is."

- Sam Altman, August 8, 2025

Users immediately pointed out that the "router" excuse couldn't explain:

Days later, Altman made another admission:

"We underestimated how much some of the things that people like in GPT-4o matter to them."

- Sam Altman, August 13, 2025

The Mental Health Dimension

For many users, the sudden switch wasn't just an inconvenience - it was traumatic. Users who had formed emotional connections with GPT-4o's warm personality experienced genuine grief when it was replaced.

Subreddits like r/MyBoyfriendIsAI filled with mourning posts. Users described:

This incident highlighted how OpenAI had created emotional dependency without any safeguards or warning that the "personality" could disappear at any moment.

Why It Matters

The GPT-5 launch disaster demonstrated several critical failures:

  1. No user input: OpenAI didn't test with real users before global launch
  2. No opt-out: Users were forced to switch with no choice
  3. No mental health assessment: No consideration for users with emotional attachments
  4. No gradual rollout: 100% of users switched simultaneously
  5. Inadequate internal testing: Issues obvious to users within hours were missed internally

The silver lining: user pressure worked. The fastest rollback in ChatGPT history proved that collective action can force OpenAI to respond.

Sources

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